Mimeo Lounge

Is “Print Buyer” Part of Your Job Description?

Posted on October 3, 2007 at 11:50am, written by Product Management

Of course, Mimeo customers buy printing products and services from us. But, virtually all of our users would not identify themselves as “print buyers.” First and foremost they are program and departmental managers in a variety of industries who are responsible for communicating to internal and external audiences in a variety of ways, including print. Mimeo is often a mission critical tool when our users communicate via print, and our job is to ensure that our users’ message is received and read...read more

Tags: contextual inquiry, product management, user interface, user research