Mimeo Lounge

Improving Marketing Performance

Posted on March 17, 2008 at 3:55pm, written by Jeff Grill, VP Marketing

Great presentation by Jason Fried of 37 Signals at the South by Southwest conference on questions every person should ask before starting a project. It never ceases to amaze how many marketing or creative projects are requested without a clear understanding of the problem the project is going to solve and the impact it will have upon completion. I’m going to start every marketing meeting with the list in mind.

Here are the questions:

Why are we doing this?
What problem are we solving?
Is...read more

Tags: 37signals, jason fried, marketing efficiency, south by southwest