Mimeo Lounge

Moving from “Green” to Sustainabilty - A New Marketing Paradigm

Posted on February 20, 2008 at 3:16pm, written by Jeff Grill, VP Marketing

A recent article by John Reeve in Digital Web Magazine outlines what it truly means to be a green business. The article provides an excellent collection of links to sustainability resources. John outlines three requirements for any initiative:

* Environmental Sustainability: improving one’s environmental footprint;
* Social Sustainability: improving the community in which you work and sell your product; and
* Organizational Sustainability: achieving the right work-life balance for...read more

Tags: mimeo sustainability green recycling john_reeve marketing