Mimeo Lounge

Country on my Mind

Posted on November 13, 2007 at 3:45pm, written by Jeff Grill, VP Marketing

I used to hate country music.  To someone that grew up on Long Island, “country” was that music sung by people with funny hats, odd accents, and instruments that aren’t found in the school marching band.  Of all the radio stations in town the one with the country format was sure to be the one that would be announcing a format change in 6 months.

Recently something changed.  The songs that used to sound odd, now sound mainstream, and the artists that dominate “pop” just appear odd.  With...read more

Tags: brad paisley, brands, britney spe, carrie underwood, country music, courtney love, kenny chesney, marketing, mimeo, taylor swift

             

Hyperlocal Marketing

Posted on September 28, 2007 at 10:34am, written by Jeff Grill, VP Marketing

One of the more recent developments in marketing is the move to the hyperlocal web - online information and experiences that are relate to your specific location.  The best example of the trend is marketing on mobile devices where the goal is to tie advertising information to the exact location of the phone.  For example, if you are on a street corner in Manhattan, your search home page should show a Google Maps street map of the neighborhood, search results of local businesses and a calendar...read more

Tags: 2nd life, bruce sterling, evan ratliff, google earth, google maps, hyperlocal marketing, hyperlocal web, mimeo, wired magazine

             

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