Mimeo Lounge

The Power of Free

Posted on February 29, 2008 at 5:08pm, written by Jeff Grill, VP Marketing

Great article in this months Wired magazine on the power of “Free” in promoting your business.  Chris Anderson makes the case that everything digital eventually approaches “free” to the point that new business models can emerge.  The best example is Google search where the product’s utility is free and then the traffic is monetized.  Another example would be to give your product away for free such as someone that sends you a free sample, in the hope that replenishing a mop (think swifter) or...read more

Tags: chris_anderson, free_marketing, marketing, mimeo_marketplace, wired_magazine

             

10 Tips for Successful Event Marketing

Posted on February 11, 2008 at 11:53am, written by Jeff Grill, VP Marketing

Every industry has a conversation that takes place everyday.  That conversation or narrative is promoted via the media, blogs and in our conversations with colleagues.  One of the goals for marketing is to make sure that the product or solution you are selling always appears to be a viable solution for any issues that are being discussed.

Taking my own advice to heart, I put together an industry event for marketers and advertisers called Advertising Club of New York Meetup sponsored by read more

Tags: advertising, advertising club of new york, caroline mccarthy, cnet, google, howard greenstein, marketing, meetup.com, mimeo.com

             

Country on my Mind

Posted on November 13, 2007 at 3:45pm, written by Jeff Grill, VP Marketing

I used to hate country music.  To someone that grew up on Long Island, “country” was that music sung by people with funny hats, odd accents, and instruments that aren’t found in the school marching band.  Of all the radio stations in town the one with the country format was sure to be the one that would be announcing a format change in 6 months.

Recently something changed.  The songs that used to sound odd, now sound mainstream, and the artists that dominate “pop” just appear odd.  With...read more

Tags: brad paisley, brands, britney spe, carrie underwood, country music, courtney love, kenny chesney, marketing, mimeo, taylor swift

             

Good Loyalty vs. Bad

Posted on October 23, 2007 at 8:59am, written by Jeff Grill, VP Marketing

We are in the process of improving the way we communicate with our customers knowing that the reaction of 99.9% of customers is not “please send me more email so my inbox is always full.” Rest assured that we are only going to communicate on the terms specified by our customers.  Individuals must opt in and we will make sure that at least to us, each communication is worth the time spent opening, reading and reacting (I like to use the benchmark, would the reader pay $1 for each email we send...read more

Tags: asynchronous learning, crm, email, learning and development, marketing, sales, structured learning, unstructured learning

             

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