Mimeo Lounge

Hyperlocal Marketing

Posted on September 28, 2007 at 10:34am, written by Jeff Grill, VP Marketing

One of the more recent developments in marketing is the move to the hyperlocal web - online information and experiences that are relate to your specific location. The best example of the trend is marketing on mobile devices where the goal is to tie advertising information to the exact location of the phone. For example, if you are on a street corner in Manhattan, your search home page should show a Google Maps street map of the neighborhood, search results of local businesses and a calendar...read more

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