Mimeo Lounge

10 Tips for Successful Event Marketing

Posted on February 11, 2008 at 11:53am, written by Jeff Grill, VP Marketing

Every industry has a conversation that takes place everyday.  That conversation or narrative is promoted via the media, blogs and in our conversations with colleagues.  One of the goals for marketing is to make sure that the product or solution you are selling always appears to be a viable solution for any issues that are being discussed.

Taking my own advice to heart, I put together an industry event for marketers and advertisers called Advertising Club of New York Meetup sponsored by read more

Tags: advertising, advertising club of new york, caroline mccarthy, cnet, google, howard greenstein, marketing, meetup.com, mimeo.com

             

Agile Product Development and Google

Posted on October 22, 2007 at 9:03am, written by Jeff Grill, VP Marketing

It was interesting to read about Google’s approach to agile product development in the Sunday New York Times article titled “The Google Way: Give Engineers Room” by Bharat Mediratta; as told to Julie Bick.  One of the struggles in product management is the delicate balance between the need for detailed requirements and the desire of the organization to move quickly.  Provide too much definition and the project bogs down in paperwork; provide too little and the development team uses their point...read more

Tags: agile product development, gharat mediratta, google, julie bick, new york times, product management, product roadmap

             

Page 1 of 1 pages