Mimeo Lounge

The Power of Free

Posted on February 29, 2008 at 5:08pm, written by Jeff Grill, VP Marketing

Great article in this months Wired magazine on the power of “Free” in promoting your business. Chris Anderson makes the case that everything digital eventually approaches “free” to the point that new business models can emerge. The best example is Google search where the product’s utility is free and then the traffic is monetized. Another example would be to give your product away for free such as someone that sends you a free sample, in the hope that replenishing a mop (think swifter) or...read more

Tags: chris_anderson, free_marketing, marketing, mimeo_marketplace, wired_magazine