Is Print Dead?
Posted on October 3, 2007 at 1:08pm, written by Charlie Corr, VP Corporate Strategy
In response to this question, Frank Romano a guru in the field remarked that “print isn’t dead it just looks dead because it doesn’t move.” While the direct question was not addressed at the Chief Learning Officer Fall Symposium held this week in Tucson, Arizona it was implied. There was a great deal of focus on “new learning” styles, “generational” changes and the meaning of Web 2.0 as it related to leaning.
Despite the impact of “new media” most learning occurs from...read more
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Paper - It’s All White To Me
Posted on October 1, 2007 at 3:44pm, written by Frank Romano, Professor RIT
Brightness and whiteness are confusing paper properties because they are not the same thing but they both affect the way we see printing on paper.
Brightness is a measurement of light reflecting off the paper at a standard single wavelength of the visible spectrum. Artificial brighteners, such as fluorescent additives, can affect the color reproduction because most are not neutral in color and have excess blue reflectance.
The higher the number, the brighter the sheet. Brightness...read more
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