Mimeo Lounge

Entertainment Weekly Video Player - A Leap Forward for Print

Posted on September 13, 2009 at 3:45pm, written by Jeff Grill, VP Marketing

Entertainment Weekly Magazine, in it’s September 18, 2009 issue, is the first magazine to embed a video player within a print insert. The player promotes the CBS fall television lineup with sponsorship by Pepsi. The video player represents a leap forward for print as it combines the benefits of the printed piece with the story telling ability of video. Incredibly, the player is thin, and has excellent video and audio quality. Viewers can press buttons on the page to view different Fall...read more

Tags: entertainment weekly video player, print video player