Mimeo Lounge

Paper - It’s All White To Me

Posted on October 1, 2007 at 3:44pm, written by Frank Romano, Professor RIT

Brightness and whiteness are confusing paper properties because they are not the same thing but they both affect the way we see printing on paper.

Brightness is a measurement of light reflecting off the paper at a standard single wavelength of the visible spectrum. Artificial bright­eners, such as fluorescent additives, can affect the color re­pro­duction because most are not neutral in color and have excess blue reflectance.

The higher the number, the brighter the sheet. Brightness...read more

Tags: brightness, coated, frank romano, paper, uncoated, whiteness

             

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