Mimeo Lounge

Marketplace with Customization – Now Shoppers Can Customize & Order Documents

Posted on July 14, 2009 at 5:00pm, written by Douglas Jung, Creative Director

What if with a click of the mouse you could place documents into a branded e-commerce storefront for your employees or channel partners? Now what if you were able to define areas of those documents that could be customized with text, graphics, a logo or pictures added by the person ordering?

Mimeo Marketplace with Customization can do all of this and more. Now channel partners can easily co-brand documents while trainers can add information such as class times, room locations and instructor names. The number of applications is endless.

Many Mimeo customers are quickly adopting this new, exciting variable data technology.

The Benefits of Marketplace with Customization

The goal for any document is to deliver relevant, graphically rich information that targets specific recipients. Until recently, this task was difficult since the needs of different audiences may vary by channel partner, instructor, or sales organization. Now with customization, predefined areas of any document can be customized by the document shopper. Personal touches such as store hours, teacher or student names, or visuals that resemble the target audience all help to improve the value of documents and the relevance of what is being communicated.

Beyond customization, Marketplace offers many other benefits, such as the ability to set the price of documents (including a profit margin) and the ability to track who ordered what and when. Channel partners always have access to the most up-to-date documents, and can print exactly what they need.

Marketplace is immediate, reduces administrative costs and adds value to documents offered.

How Marketplace with Customization Works

Allowing others to customize a document is a simple procedure. To start, provide Mimeo with a PDF of the pages that can be customized. Mark up on the PDF areas that are “variable” and if you will be supplying what can be inserted (such as pictures of each salesperson) or if you would like the individual ordering to upload a file, image, graphic (e.g. logo) or enter text. We will then provide you with a proof and upon approval set it up in your Mimeo account.

Customization Example

Try It Yourself

The best way to learn about customization is to try it firsthand. Just email .(JavaScript must be enabled to view this email address) using the subject line “Marketplace Demo”. We’ll send you a link and password to a site where you can customize a 2009/2010 calendar and send it to yourself with our compliments.

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