Mimeo Lounge

Good Loyalty vs. Bad

Posted on October 23, 2007 at 8:59am, written by Jeff Grill, VP Marketing

We are in the process of improving the way we communicate with our customers knowing that the reaction of 99.9% of customers is not “please send me more email so my inbox is always full.” Rest assured that we are only going to communicate on the terms specified by our customers.  Individuals must opt in and we will make sure that at least to us, each communication is worth the time spent opening, reading and reacting (I like to use the benchmark, would the reader pay $1 for each email we send and would the email be worth what was charged).

Like the concept of the Lounge itself, the conversation should be “two-way”.  It must not only engage, but provide an opportunity for our customers to co-create what is communicated and how the program evolves.  Here are some of the things we are thinking about:

Learning and development:  How can learning organizations combine structured and unstructured learning (and of course where does Mimeo fit in)?  We’d like to showcase customer case studies on how they are implementing these types of programs.

Marketers: How is print on demand impacting ROI, response and engagement?

Sales: What are best practices in maximizing the impact of presentations?

Operations:  How can we provide hard copies and online access to documents?

What would you like to hear from Mimeo? 

Tags: asynchronous learning, crm, email, learning and development, marketing, sales, structured learning, unstructured learning