Mimeo Lounge

Free Trial Offer for Brochure, Poster and Flyer Printing

Posted on April 6, 2009 at 10:05am, written by Keith Miller, Director, Integrated Marketing

Today, most marketing collateral is produced in large quantities with long lead times and then warehoused and shipped when needed. Pieces which become out of date are simply thrown away. According to Infotrends, 25% of marketing materials are discarded without being used.

The problem is that charges associated with warehousing and obsolescence add considerably to the total cost of each project, not to mention the environmental impact. Plus, the information in these materials tends to be generic since each piece needs to appeal to a wide variety of audiences. The result is lower conversion rates.

Mimeo now offers a solution to this problem: marketing collateral on demand. Now marketers can order exactly the quantity desired up to the day before materials are needed. This ability completely eliminates warehousing costs and obsolescence. Plus, printed pieces can be customized to the specific audience targeted, resulting in a higher return on investment.

We’ve also launched the “Marketing Documents Builder”, a new interface designed to make ordering color intensive marketing collateral as easy as uploading a PDF. To get started call 1.800.Go.Mimeo (1.800.466.4636) for a free demonstration and a $50 free trial. If you would like to try it yourself, sign in to your Mimeo account; choose “Try it now” on the “My Mimeo” page and you’re good to go. Enter the offer code “Nletter1” during checkout to get the $50 credit. This offer is available through April 30th and can be passed on to others in your organization.

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