Mimeo Lounge

Cool Marketing Idea

Posted on February 25, 2008 at 1:28am, written by Ali A

Hey there.. I think Mimeo can really build brand awareness by pasting floor graphics on the busy sidewalk of the financial district in New York with pictures of bound documents that read #1, #2, #3 all the way to #1000 of the same document ... and lead to a big floor advertisement that reads something like, 1 print, or a 1000 .. print online, overnight delivery ....

Just an idea. Cheap and effective and makes people read the floors as they go to work and make sure the ad passes right by the Kinko’s sidewalk haha.

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Comments

Jeff Grill, VP Marketing
Commented on 02/26

Ali,

Thanks for the creative idea. Innovative way to use outdoor. Do you know of any companies that specialize in that type of advertising. I’m concerned about any regulations etc.

Thanks,

Jeff

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