Mimeo Lounge

Hyperlocal Marketing

Posted on September 28, 2007 at 10:34am, written by Jeff Grill, VP Marketing

One of the more recent developments in marketing is the move to the hyperlocal web - online information and experiences that are relate to your specific location.  The best example of the trend is marketing on mobile devices where the goal is to tie advertising information to the exact location of the phone.  For example, if you are on a street corner in Manhattan, your search home page should show a Google Maps street map of the neighborhood, search results of local businesses and a calendar...read more

Tags: 2nd life, bruce sterling, evan ratliff, google earth, google maps, hyperlocal marketing, hyperlocal web, mimeo, wired magazine

             

OMMA Experience at Advertising Week 2007

Posted on September 26, 2007 at 10:50am, written by Jeff Grill, VP Marketing

On Monday I went to the OMMA conference (Online Media and Marketing Conference) as part of Advertising Week 2007 to hear the “conversation” and see if I could pick up some ideas that could be applied to Mimeo.com and our overnight printing business.  Here are some of my highlights:

- George Kiavkoff from NBC and the Hulu.com initiative are on the right track in terms of providing the consumer with multiple viewing options without barriers to access.  Their dispute with Apple is somewhat...read more

Tags: david edelman, digitas, ernest legrand, george kiavkoff, ibm, nbc, omma

             

Binding: The Rodney Dangerfield of Printing

Posted on September 12, 2007 at 9:53am, written by Charlie Corr, VP Corporate Strategy

Binding is the Rodney Dangerfield of the printing industry. It never gets any respect. A veteran paper cutter once told me that in all his years nobody had ever come up to him and said, “Great cut Jim.”

The bindery has lagged the rest of the industry in terms of automation. The average finishing piece of equipment in the US is eight years old. While there is a standard for bindery automation (Universal Printer, Pre- and Postprocessing Interface UP³I) its existence is a widely held...read more

Tags: bindery, binding, binding automation, case bound books, graph expo, laser die cutting, workflow

             

Updates From Graph Expo: Will Print Buyers Sacrifice Quality for Lower Costs?

Posted on September 12, 2007 at 9:35am, written by Charlie Corr, VP Corporate Strategy

Graph Expo is one of the large printing industry trade shows. The event is held annually in Chicago, with every fourth year being a Print Expo that is designed to be a more global event. This year the event ran from September 8 to the 12th. Production digital color roll-fed devices were prominent.

There are two primary technologies used in digital printing. One uses toner made of plastic (electrophotography) and the other special inks (inkjet).  Most digital printing uses toner but inkjet is...read more

Tags: fuji xerox, graph expo, ibm, inkjet, kodak, oce, print expo, ricoh, versamark

             

An Environmentally Friendly Printing Company?

Posted on September 4, 2007 at 11:25am, written by Jeff Grill, VP Marketing

Like most issues, being green can be a complicated one.  Take paper for example.  Did you know that using recycled paper in your documents is not always the best environmental option since recycled paper doesn’t recycle well while new white paper can be recycled 6 times.  Mimeo has recently formed a committee to implement a set of best practices for how operate with as little environmental impact as possible.  For example, our paper is only sourced from North America with the majority...read more

Tags: mimeo green initiative, recycled paper

             

Mimeo.com Takes Over ASTD 2007

Posted on August 23, 2007 at 1:54pm, written by Keith Miller, Director, Integrated Marketing

Missed us at the ASTD 2007 show in Atlanta this year?  Here’s a video recap.  At ASTD 2006, we went with the “Be Clown Free” theme.  This year, we decided to mix it up a bit with “Mimeo to the Rescue”.  Conference participants were given a lifeguard whistle and a pass for a free t-shirt on day one of the conference.  In order to redeem the pass, participants had to come by the Mimeo booth and blow their whistles.  We went through over 2,000 t-shirts in the first 4 hours of the show (much to the...read more

Tags: astd, conferences, mimeo lounge, mimeo to the rescue

             

Best Post-ipod-Win Celebration…Ever

Posted on August 23, 2007 at 1:19pm, written by Keith Miller, Director, Integrated Marketing

As promised, here is a video of this year’s best ASTD celebration.  There were several other excited winners, but this customer’s enthusiasm for Mimeo out-shined them all.  Yet another reason why we love our customers. And no, this was not staged!  We just added the soundtrack.  Who doesn’t love a little Queen, You’re My Best Friend?

Tags:

             

Forbes.com Interview with Adam Slutsky

Posted on August 14, 2007 at 10:22am, written by Keith Miller, Director, Integrated Marketing

Forbes.com interviews Adam Slutsky about venturing from moviefone to mimeo.com.

Tags: adam slutsky, forbes

             

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