Mimeo Lounge

ASTD 2008 Recap

Posted on June 10, 2008 at 8:54am, written by Keith Miller, Director, Integrated Marketing

Doesn’t seem like an entire year has gone by since I wrote the ASTD 2007 recap post, but here I am reflecting on the 2008 show in San Diego.  Probably more so than ever, our team was excited to get in front of the world’s top training and development professionals to showcase our new booth, our...read more

Tags: astd, astd 2008, learning and development, san diego zoo, training

             

Improving Marketing Performance

Posted on March 17, 2008 at 3:55pm, written by Jeff Grill, VP Marketing

Great presentation by Jason Fried of 37 Signals at the South by Southwest conference on questions every person should ask before starting a project.  It never ceases to amaze how many marketing or creative projects are requested without a clear understanding of the problem the project is going to...read more

Tags: 37signals, jason fried, marketing efficiency, south by southwest

             

On Demand Conference & Exposition - Highlights

Posted on March 5, 2008 at 11:08am, written by Jeff Grill, VP Marketing

The On Demand Conference and Exposition (March 3 - 6 2008 in Boston) has been my home for the last several days. 

It’s striking how the printing industry is undergoing dramatic change with the transition from traditional offset printing to digital.  For those not intimately familiar with offset...read more

Tags: carbon footprint, digitial printing, offset printing, on demand conference and exposition, xerox